The Sovereign Mission
We provide specialist business-to-business (B2B) marketing and communication services to companies that sell technical, high-value solutions within the Australian defence and aerospace industry.
We support Australia’s warfighting capability by ensuring new and existing defence-related products and services are presented optimally to relevant stakeholders in government and the private sector.
Our specialist team of consultants, project managers, data experts, event managers, designers, web developers, and content writers adds scale and velocity to your marketing and sales activities.
About Us
Sovereign is part of The Recognition Group, one of Australia’s leading, privately-owned public relations (PR) and marketing agencies. Sovereign is an integrated marketing and PR consultancy wholeheartedly committed to supporting companies that deliver high-value, technical solutions with defence industry-oriented marketing and communications programs.
Our experienced in-house team is primarily located in Australia and includes communications strategists, content writers, designers, digital marketing specialists, and media relations experts.
Our Services
Event management
Impress your clients, prospects, and stakeholders with smart, professionally executed online and face-to-face event support, marketing collateral (e.g., brochures), and booth designs that generates interest and yields results.
Design
Create inspiring visual content to support your strategic marketing and communications activities.
Marketing services
Access diverse, strategic marketing services to effectively market your technical, high-value products or services to the defence and aerospace industry.
Media and analyst relations
Connect with influential market analysts and journalists from the right outlets to generate media coverage that boosts your brands profile and industry recognition.
Media training
Present perfectly in interviews and important meetings, communicate key messages, handle hard questions, and build your value as a thought leader.
Copywriting
Use engaging content that resonates with your audience, demonstrates your expertise, and generates more web traffic and conversation.
Content marketing
Demonstrate industry expertise, drive discussion, and challenge your prospects’ thinking with strategic thought leadership content and an integrated marketing strategy.
Issues management
Minimise reputational damage in a crisis by partnering with a team experienced in forming strategic communications responses.
Employee communications
Reduce turnover and enhance productivity with a strong employee experience using clear, inspiring internal communications.
Social media marketing
Create connections with your target audience by talking to them directly via the most appropriate social media platforms for your business and industry.
SEO
Rank better in search results through an SEO strategy based on the keywords that defence personnel and industry connections use to find your products and services.
Advertising and media planning
Develop media plans to maximise your budget and exposure, whether you’re running an integrated campaign or just want to advertise in defence and aerospace trade media.
Awards writing
Showcase the groundbreaking, innovative work your company does and turn award wins into additional value with the support of experienced in-house copywriters.
Email marketing
Nurture your database with comprehensive email programs supported by experienced designers, B2B copywriters, and campaign managers.
Marketing automation
Optimise your marketing campaign workflows across Marketo, HubSpot, and more to improve your ROI and augment your defence and aerospace engagement.
Account based marketing
Work with specialist B2B marketing consultants to deliver tailored campaigns to targeted accounts and get in front of the right defence and aerospace personnel.
Lead generation
Use advanced LinkedIn lead generation programs that include organic and paid campaigns to target and qualify your ideal defence and aerospace prospects.
Website development
Enhance your brand image with help from experienced designers and developers to build new websites or breathe new life into older sites for better performance.
Key message development program
Align your teams and go-to-market strategy with clear, concise, and consistent messaging that articulates how your solution can solve customer challenges.
Comprehensive digital and UX audit
Optimise your digital presence and enhance the user experience with a comprehensive digital UX audit.
Marketing-as-a-Managed-Service
Access a cost-effective, flexible marketing solution tailored to your unique business needs with subscription or retainer-based pricing.
Content multiplier service
Scale the impact of your existing marketing content by generating new content in less time and at a lower cost through the power of AI.
AI image bureau
Add to your corporate image library with vibrant, unique, AI-generated images that are brand-aligned, exclusive to you, affordable, and scalable from one to hundreds.
Thought leadership
Position your business as a thought leader through insight-led content that educates your buyers and demonstrates your alignment to the defence and aerospace sector with domain expertise and unique perspectives.
Event management
Impress your clients, prospects, and stakeholders with smart, professionally executed online and face-to-face event support, marketing collateral (e.g., brochures), and booth designs that generates interest and yields results.
Design
Create inspiring visual content to support your strategic marketing and communications activities.
Marketing services
Access diverse, strategic marketing services to effectively market your technical, high-value products or services to the defence and aerospace industry.
Media and analyst relations
Connect with influential market analysts and journalists from the right outlets to generate media coverage that boosts your brands profile and industry recognition.
Media training
Present perfectly in interviews and important meetings, communicate key messages, handle hard questions, and build your value as a thought leader.
Copywriting
Use engaging content that resonates with your audience, demonstrates your expertise, and generates more web traffic and conversation.
Content marketing
Demonstrate industry expertise, drive discussion, and challenge your prospects’ thinking with strategic thought leadership content and an integrated marketing strategy.
Issues management
Minimise reputational damage in a crisis by partnering with a team experienced in forming strategic communications responses.
Employee communications
Reduce turnover and enhance productivity with a strong employee experience using clear, inspiring internal communications.
Social media marketing
Create connections with your target audience by talking to them directly via the most appropriate social media platforms for your business and industry.
SEO
Rank better in search results through an SEO strategy based on the keywords that defence personnel and industry connections use to find your products and services.
Advertising and media planning
Develop media plans to maximise your budget and exposure, whether you’re running an integrated campaign or just want to advertise in defence and aerospace trade media.
Awards writing
Showcase the groundbreaking, innovative work your company does and turn award wins into additional value with the support of experienced in-house copywriters.
Email marketing
Nurture your database with comprehensive email programs supported by experienced designers, B2B copywriters, and campaign managers.
Marketing automation
Optimise your marketing campaign workflows across Marketo, HubSpot, and more to improve your ROI and augment your defence and aerospace engagement.
Account based marketing
Work with specialist B2B marketing consultants to deliver tailored campaigns to targeted accounts and get in front of the right defence and aerospace personnel.
Lead generation
Use advanced LinkedIn lead generation programs that include organic and paid campaigns to target and qualify your ideal defence and aerospace prospects.
Website development
Enhance your brand image with help from experienced designers and developers to build new websites or breathe new life into older sites for better performance.
Key message development program
Align your teams and go-to-market strategy with clear, concise, and consistent messaging that articulates how your solution can solve customer challenges.
Comprehensive digital and UX audit
Optimise your digital presence and enhance the user experience with a comprehensive digital UX audit.
Marketing-as-a-Managed-Service
Access a cost-effective, flexible marketing solution tailored to your unique business needs with subscription or retainer-based pricing.
Content multiplier service
Scale the impact of your existing marketing content by generating new content in less time and at a lower cost through the power of AI.
AI image bureau
Add to your corporate image library with vibrant, unique, AI-generated images that are brand-aligned, exclusive to you, affordable, and scalable from one to hundreds.
Thought leadership
Position your business as a thought leader through insight-led content that educates your buyers and demonstrates your alignment to the defence and aerospace sector with domain expertise and unique perspectives.
Companies We Have Worked With In The Defence And Aerospace Sector
Sovereign is part of The Recognition Group, one of Australia’s leading, privately-owned PR and marketing agencies. We support companies that deliver high-value, technical defence and aerospace solutions with marketing and communications programs.
Download Our Brochure
Download our free brochure to learn how Sovereign can help you add scale and velocity to your marketing and sales activities so you can more effectively sell technical, high-value solutions within the Australian defence and aerospace industry.
