Advertising support and media planning services

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Develop media and advertising plans to maximise your budget and exposure, whether you’re running an integrated campaign or just want to advertise in defence and aerospace trade media.

When it comes to marketing technical, high-value products and solutions to the defence and aerospace industry, a meticulously planned approach to advertising and media engagement is essential. This ensures that every piece of content you promote is complementary and includes consistent messaging.

Sovereign can support you with a two-pronged approach to media and advertising that lets you maximise your budget.

Not every advertising platform or media outlet will be relevant for your business. At the same time, failing to invest in the right advertising program can limit the effectiveness of other campaigns that drive traffic to your website and generate leads. We can help you navigate the different advertising options available to you, including digital lead generation or brand awareness campaigns, as well as paid advertising in media publications.

Our advertising creative and media planning services include:

  • full advertising design and copywriting
  • keyword research
  • strategy and planning to map campaigns to lead generation requirements
  • campaign design and implementation
  • campaign monitoring and optimisation
  • media research, costing, and placement
  • technical and business-level reporting.

We work proactively to keep your brand in front of key media and analyst contacts. We constantly develop new ideas and ways to tell your brand story and corporate news. From tracking and pitching for editorial features to contributing to analyst reports, we focus on what’s right for your brand so you can speak with an authentic and authoritative voice.

We continuously measure and monitor campaigns as they’re running so we can move fast to make changes and ensure success.

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