Issues and crisis management

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Skilfully respond to crises and minimise reputational damage by partnering with a team experienced in forming comprehensive communications responses.

It takes careful navigation based on long experience to understand exactly how to handle issues when they arise. While no two situations are identical, most situations share one thing in common: it’s best to get out in front and start communicating clearly and honestly about the issue and your plans to rectify it.

In a crisis, partnering with a highly experienced, proactive, and pragmatic issues management team can help minimise damage to your professional reputation. When your business sells technical, high-value products and solutions to the Australian defence and aerospace industry, having an experienced crisis and issues management team at your disposal is non-negotiable. No matter how big or small the issue is, it’s easy for things to be blown out of proportion quickly, especially in an industry as volatile as the defence of our nation.

It’s important to partner with a team that understands the intricacies of the defence and aerospace industry, and has the necessary experience to support your organisation through a crisis. This includes ensuring you have the right messaging on hand so you can respond quickly and appropriately in the event of a crisis. The advice our senior practitioners provide may be a critical part of your short-term and long-term response.

Sovereign’s experienced crisis management team can help you:

  • understand the potential ramifications of any issue
  • develop a strategy to address the issue publicly and with your internal stakeholders
  • communicate to the media and the public using a neutral spokesperson, if necessary
  • manage immediate and ongoing enquiries regarding the issue
  • monitor the press coverage and social sentiment regarding the issue
  • avoid unnecessary spin-off coverage that can result when organisations handle issues badly.

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