Media and analyst relations

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Connect with influential market analysts and journalists from the right outlets to generate media coverage that boosts your brand profile and recognition within the defence and aerospace industry.

The Australian media landscape is becoming increasingly fractured and distributed, which can make it difficult to ensure your technical, high-value defence and aerospace solutions are seen by the right journalists and analysts at the right time. You need a customised approach based on strong relationships and a clear understanding of the landscape to target the right industry journalists, analysts, and influencers successfully.

Working with an experienced marketing and communications agency that understands the importance of delivering compelling, targeted stories will help you build credibility with the right media contacts. Sovereign’s experienced team has spent more than 35 years working closely with journalists and analysts to build our clients’ reputations and help them present their products and solutions to their target audiences.

We know the more your brand is mentioned in various media, from industry publications and news media to social media platforms and analyst reports, the more ingrained your brand name is in their memory. If your brand has received enough coverage, it’ll be top of mind for key defence and aerospace stakeholders when they start researching products and solutions to bolster Australia’s warfighting capabilities.

We have built strong, lasting relationships with key Australian journalists and can keep target industry and general news media informed of your thought leadership, company news, and innovations. We also keep the analyst community up to date with important developments which may influence their assessment of the wider defence and aerospace market.

When it comes to media and analyst relations, we know what works and how to get outstanding results for our clients.

Sovereign delivers:

  • media campaigns that generate real results
  • integrated communications plans that maximise your exposure to potential buyers
  • content that cuts through the noise to get attention
  • creative packaging of your news
  • key message development
  • media training to help spokespeople deliver your key messages confidently and successfully.

We work proactively to keep your brand in front of key media and analyst contacts. We constantly develop new ideas and ways to tell your brand story and corporate news. From tracking and pitching for editorial features to contributing to analyst reports, we focus on what’s right for your brand so you can speak with an authentic and authoritative voice.

We continuously measure and monitor campaigns as they’re running so we can move fast to make changes and ensure success.

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