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Four things to look for when hiring a specialist marketing agency 

Four elements to look for when hiring a specialist defence and aerospace agency.

Choosing the right integrated communications agency can transform the perception of your business-to-business (B2B) organisation, especially if you sell technical, high-value products or services to the defence and aerospace industry. A great public relations (PR) and marketing agency should deliver increased positive media coverage, enhanced brand awareness, and rising sales.

There are four key elements that make specialist agencies stand out:

  1. Relevant experience and industry understanding

The defence and aerospace industry can be complicated to navigate, and a generalist agency is unlikely to understand the nuances of the complex environment. Look for an agency with seasoned experts who know your industry inside out, that offer strategic advice that resonates with your goals, and that tailor campaigns for your specific audience.

  1. Clear ideas and omnichannel engagement

An experienced agency won’t wait for your brief; they’ll come to you with innovative ideas and strategies that keep you ahead of industry trends. A savvy agency will also expand initial ideas into blogs, whitepapers, LinkedIn posts, and media materials, maximising your reach and engagement.

  1. Sufficient resources and size

Choose an agency that helps you scale efficiently. It should have the team and resources on hand to partner with you properly (not win your work and then start looking for new staff to hire). Ensure the agency has a diverse skill set, including strategists, writers, designers, and media consultants. This all-in-one approach reduces costs and boosts effectiveness.

  1. Results-driven

Your agency team should focus on delivering measurable outcomes that align with your business goals. They will also ask the right questions and think strategically about your success, making your life easier by anticipating needs, navigating challenges, and becoming a trusted advisor.

It’s important to look for that extra value the firm can add when selecting a new or different PR and marketing agency, as well as the rapport you create with team members and the cultural fit that makes working together seamless.

Sovereign offers specialist B2B marketing and communication services tailored for companies that sell technical, high-value solutions within the Australian defence and aerospace industry. We support Australia’s warfighting capability by ensuring that new and existing defence-related products and services are optimally presented to key stakeholders in both government and the private sector.

Download our whitepaper to discover what to look for in a specialist integrated communications agency, and how our B2B services can elevate your presence in the Australian defence and aerospace sector.

Contact our team today to add scale and velocity to your marketing and sales efforts.

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