How to elevate your defence and aerospace profile with awards submissions 

One simple but not always easy to accomplish profile-raising activity is submitting your company for industry awards. Participating in industry awards celebrates your achievements, boosts your staff and company visibility, and enhances your credibility among the wider industry and peers. Awards submissions showcase your business excellence while strengthening your relationships with partners and clients. Recognition by respected industry bodies increases your visibility, amplifies your reach, and solidifies your market position.

A successful awards entry requires a few considered steps; however, considering the relatively low cost of entry in terms of time and resources, they should be included in most annual marketing plans.

1. Pick the right awards

Do you know which awards fit your business best? Focus on awards that match your strengths and where you can tell a strong story backed by data and customer testimonials. Not all awards are worth entering, and some are so obviously ‘pay to play’ that you may risk damaging your reputation by entering them. A good marketing agency partner will know which awards matter and help you choose the ones to enter.

2. Get customer/partner approval ahead of time

Some awards are actually about your customers, not you. They can be a great way to build rapport and to celebrate client partnerships, though make sure you secure their permission to enter the award first. There may be privacy, security, political, or commercial considerations which may limit how your customer can participate in an awards entry. It can also take time to secure approval from defence and aerospace stakeholders, especially government agencies, so it’s important to get customer buy-in ahead of time to avoid any last-minute setbacks.

3. Gather comprehensive information

Review eligibility and submission criteria carefully and allocate enough time to gather data and conduct interviews to draft a compelling submission. Ensure your story is robust and includes all necessary metrics and information. Avoid using previously approved customer references that may not meet the specific metrics and criteria required for the award.

4. Get some expert help

While some awards are tick-box affairs, most require a well-crafted entry that tells a compelling story. Working with a specialist marketing agency that has a centre of excellence around awards entries can make a big difference in winning awards. They can also lessen your workload and get the work done faster than you can when you have competing business priorities. Sovereign specialises in crafting compelling submissions that highlight the unique benefits of technical, high-value, defence and aerospace solutions.

Take your profile to the next level

Awards submissions boost your company’s visibility, credibility, and relationships within the defence and aerospace sectors. You can position your business as a recognised leader in innovation and excellence by integrating awards submissions into your communications strategy. Download our whitepaper to discover why award submissions should be an integral part of your communications strategy and how you can create a compelling story.

Contact Sovereign to learn more about awards entry writing.

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