John Lenton serves as business engagement lead with more than 30 years of experience in sales and marketing. He specialises in strategic planning, sales training, and developing go-to-market strategies for multinational companies and startups in the B2B sector. John manages complex sales processes that encompass request for information (RFI) and tender responses, customer relationship management (CRM), and sales analytics. He also leads sales teams, handles customer acquisition strategies, and directs long sales cycles. John leads client and partner engagement at industry events, showcasing Sovereign’s solutions and building lasting relationships.